Wraith campaign made it into the new issue of Directory (Directory showcases the best
direct work from around the world – 177 campaigns were submitted from 17
countries). Communications resulted in a 77% increase in web traffic compared to the previous car launch. The website recorded its highest ever number of daily visits with around 885,000 click-throughs over the campaign duration. 54,000 people interacted with the frozen moment with an average dwell time of two minutes. Nearly 235,000 you tube views to date. 90,000 facebook likes. Great stats - you can view the commercial on youtube here which was directed by Gary Holder at Tangerine Films and Art Directed by Clive Parsley & Carole Eppleston at Partners Andrews Aldridge. The print campaign was photographed by dear old Trigger and retouched by Jon Smith at Circle Media.